Improving User Experience for Seniors & Senior Millennials to Reduce Churn & Retain Them

As the digital landscape continues to expand and evolve, it is crucial for companies to consider the user experience of all their customers, including seniors and senior millennials. These groups may have different needs and preferences when it comes to technology, and addressing these can lead to increased satisfaction and loyalty.

One key aspect to consider when improving user experience for seniors is accessibility. This can include ensuring that the website or application is easy to navigate and use, with clear and concise instructions. Using larger text and high-contrast colors can also make the site easier to read for those with vision impairments. Additionally, incorporating features such as the ability to adjust the font size or offering audio versions of content can be helpful for those with disabilities.

It is also important to consider the device that seniors and senior millennials are using to access the site or application. Some may be more comfortable with traditional desktop computers, while others may prefer the convenience of a smartphone or tablet. Ensuring that the site or application is optimized for multiple devices can improve the user experience for all customers.

In addition to these technical considerations, it can also be helpful to offer customer support options specifically geared toward seniors. This could include a dedicated phone line or chat support with patient and knowledgeable representatives.

Overall, improving user experience for seniors and senior millennials requires a combination of technical and customer-focused approaches. By considering their specific needs and preferences, companies can create a more enjoyable and satisfying experience for these valuable customers.

DanaSyariah : P2P Financing Platform for Indonesian
DanaSyariah : P2P Financing Platform for Indonesian

Kicking Off the Redesign Project

It is important for me to understand the demographic target before redesigning a product because it helps me to create a design that is tailored to the needs and preferences of their target audience. Without this understanding, it is easy to create a design that is not intuitive or user-friendly for the intended users.

As usual, I started the project by interviewing both parties, the stakeholder and the user.